SAMSUNG

FRANCAIS ET ENGLISH


Samsung Group (hangul : 삼성, hanja : 三星, McCune-Reischauer : Samsŏng, romanisé : Samseong qui signifie « trois étoiles ») est un des principaux chaebol, ces conglomérats coréens constitutés de diffiérentes sociétés que lient des relations financières complexes. Plusieurs sociétés importantes se rattachent au groupe, notamment l'assureur Samsung Life, et surtout l'entreprise d'électronique Samsung Electronics.
Sommaire[masquer]
1 Présentation
2 En France
2.1 Samsung Electronics France
2.2 Samsung Opto-Electronics France
3 Voir aussi
3.1 Articles connexes
3.2 Liens externes
4 Notes et références
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Présentation [modifier]
Fondé le 1er mars 1938 à Daegu (Corée du Sud) par Lee Byungchul, et actuellement dirigé par Lee Kun-hee, le groupe possède 120 filiales dans 57 pays et emploie plus de 128 000 personnes[2]. Il affichait en 2006 un chiffre d'affaires de 162.9 milliards USD.
Samsung est actif dans la recherche et dans la vente de produits de télécommunication, d'électroménager, de médias digitaux, d'écrans, de moniteurs et de semi-conducteurs. La société est également présente dans le secteur du BTP avec notamment la construction du gratte-ciel Burj Dubaï.
Pour l'année 2007, Samsung est le 3e fabricant mondial de téléphones portables derrière Nokia et Motorola[3].
La filiale Samsung Heavy Industries Co. Ltd. (SHI) exploite depuis 1974 l'un des principaux chantiers navals de Corée du Sud, sur l'île de Geoje, en face de la ville de Busan. Elle construit des pétroliers, des méthaniers, des porte-conteneurs, des plateformes de forage, etc. Le chantier naval employait 18 000 salariés en 2006.
Dans le domaine éducatif, le groupe a développé des partenariats avec des établissements d'enseignement supérieur tels que l'Université Sungkyunkwan. Dans le domaine de la conservation de la nature, en 2008, il lance son programme « Samsung Ethic Forest »[4], qui prévoit de replanter des arbres en forêt tropicale.
En France [modifier]
Samsung Electronics France [modifier]
Fondée par une association entre Christian Paillot et Samsung Corée en 1988, Samsung Electronics France emploie 300 personnes. Le chiffre d'affaire en 2007 était de 3 000 000 000 dollars[5].
Premier fabricant mondial de magnétrons et de moniteurs, Samsung est principalement orientée vers l'électronique grand public. La société détient en France la première place en volume du marché du micro-ondes[5], dans la téléphonie mobile, le moniteur et les écrans plats et est également présente dans le domaine des composants mémoires.
Samsung Opto-Electronics France [modifier]
La société filiale de Samsung Techwin, est principalement active dans le secteur des appareils photo numériques dédiés au grand public, et co-développe avec Pentax des reflex numériques. Le capteur C-MOS du GX-20 et du K-20D (Pentax) est le résultat d'un développement et une réalisation 100% Samsung . Samsung Opto-Electronics France est numéro trois en volume pour 2007 (derrière Panasonic et Sony)
Cette branche a été intégrée à Samsung Electronics France à compter du 1er mai 2008[6].
Voir aussi [modifier]






ENGLSIH
Not to be confused with Samseong Station.
This article contains Korean text. Without proper rendering support, you may see question marks, boxes, or other symbols instead of Hangul or hanja.

Samsung Group삼성 그룹

Type
Public (Korean: 삼성 그룹)
Founded
1938
Founder(s)
Lee Byung-chul
Headquarters
Samsung Town, Seoul, South Korea
Area served
Worldwide
Key people
Lee Kun Hee (Former Chairman and CEO)Lee Soo-bin (Acting president, CEO of Samsung Life Insurance)[1]
Industry
Conglomerate
Products
ElectronicsShipbuilderFinancialChemicalRetailEntertainmentFlash memoryAviationOptical storageMobile phonesSmartphonesHard disk drive
Revenue
US$ 173.4 billion (2008)[2]
Net income
US$ 10.7 billion (2008)[2]
Total assets
US$ 252.5 billion (2008)[2]
Total equity
US$ 90.5 billion (2008)[2]
The Samsung Group (Korean: 삼성 그룹) is a multinational conglomerate corporation headquartered in Samsung Town, Seoul, South Korea. It is the world's largest conglomerate by revenue[3][4] with an annual revenue of US$173.4 billion in 2008[2] and is South Korea's largest chaebol. The meaning of the Korean hanja word Samsung (三星) is "tristar" or "three stars".
The Samsung Group is composed of numerous international affiliated businesses, most of them united under the Samsung brand including Samsung Electronics, the world's largest electronics company,[5][6][7] Samsung Heavy Industries, the world's second largest shipbuilder[8] and Samsung C&T, a major global construction company.
Samsung has been the world's most popular consumer electronics brand since 2005 and is the best known South Korean brand in the world.[9] Samsung Group accounts for more than 20% of South Korea's total exports[10] and is the leader in many domestic industries, such as the financial, chemical, retail and entertainment industries. The company's strong influence in South Korea is visible throughout the nation, which has been referred to as the "Republic of Samsung".[7][11]
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[edit] Background


Samsung is the world's leading consumer electronics brand and one of the top twenty global brands.


View of the Samsung logo inside the Time Warner Center in New York City.
Currently helmed by Lee Soo-bin, once the CEO of Samsung Life Insurance, it has been run by generations of one of the world's wealthiest families, formerly by chairman Lee Kun-Hee, the third son of the founder, Lee Byung-Chull.
Many major South Korean corporations such as CJ Corporation, Hansol Group, Shinsegae Group and Joong-Ang Ilbo daily newspaper were previously part of the Samsung Group. Though they are still controlled by ex-Chairman Lee Kun-hee's relatives, they are no longer officially Samsung affiliates. Some leading companies in South Korea, notably MP3 player manufacturer iriver and search engine portal Naver, were established by ex-Samsung employees. A large number of South Korean firms, particularly those in the electronics industry, are dependent on Samsung for the supply of vital components or raw materials such as semiconductor chips or LCD panels. This has led to continued allegations of price fixing and monopolistic practices. Samsung Group also owns the Sungkyunkwan University, a major private university in South Korea.
Samsung Group accounts for more than 20% of South Korea's total exports[10] and in many domestic industries, Samsung Group is the sole monopoly dominating a single market, its revenue as large as some countries' total GDP. In 2006, Samsung Group would have been the 34th largest economy in the world if ranked, larger than that of Argentina.[12] The company has a powerful influence on the country's economic development, politics, media and culture, being a major driving force behind the Miracle on the Han River; many businesses today use its international success as a role model.
[edit] History


Samsung Group headquarters at Samsung Town, Seoul.
In 1938, Lee Byung-Chull founded Samsung, a small trading company with forty employees located in Daegu. The company prospered until the Communist invasion in 1950 when he was forced to leave Seoul and start over in Busan. During the war, Samsung's businesses flourished and its assets grew twenty-fold. In 1953, Lee started a sugar refinery—South Korea’s first manufacturing facility after the Korean War. The company diversified into many areas and Lee sought to establish Samsung as an industry leader in a wide range of enterprises. The company started moving into businesses such as insurance, securities, and retail. In the early 1970s, Lee borrowed heavily from foreign interests and launched a radio and television station.
South Korean President Park Chung-hee’s regime during the 1960s and 1970s would prove a boon for Samsung. Park placed great importance on industrialization, and focused his economic development strategy on a handful of large domestic conglomerates, protecting them from competition and assisting them financially. Samsung was one of these companies. Park banned several foreign companies from selling consumer electronics in South Korea in order to protect Samsung from foreign competition and nurture an electronics manufacturing sector that was in its infancy. “To make up for a lack of technological expertise in South Korea, the South Korean government effectively required foreign telecommunications equipment manufacturers to hand over advanced semiconductor technology in return for access to the Korean market”. Such policies eventually lead to Samsung manufacturing the first Korean dynamic random access memory chips.
Samsung Group later formed several electronics-related divisions, such as Samsung Electronics Devices Co., Samsung Electro-Mechanics Co., Samsung Corning Co., and Samsung Semiconductor & Telecommunications Co., and grouped them together under Samsung Electronics Co., Ltd. in 1980s. Its first product was a black-and-white television set.
In the late 1980s and early 1990s, Samsung Electronics invested heavily in research and development, investments that were pivotal in pushing the company to the forefront of the global electronics industry. “By the 1980s Samsung was manufacturing, shipping, and selling a wide range of appliances and electronic products throughout the world”. In 1982, it built a television assembly plant in Portugal; in 1984, it built a $25 million plant in New York; and in 1987, it built another $25 million facility in England.
The 1990s saw Samsung rise as an international corporation. Not only did it acquire a number of businesses abroad, but also began leading the way in certain electronic components. Samsung's construction branch was awarded a contract to build one of the two Petronas Towers in Malaysia, Taipei 101 in Taiwan and the Burj Khalifa in United Arab Emirates (founded by Callum Cuirtis), which is the tallest structure ever constructed.[13] In 1993 and in order to change the strategy from the imitating cost-leader to the role of a differentiator, Lee Kun-hee, Lee Byung-chull’s successor, sold off ten of Samsung Group's subsidiaries, downsized the company, and merged other operations to concentrate on three industries: electronics, engineering, and chemicals. In 1996, the Samsung Group reacquired the Sungkyunkwan University foundation.
Compared to other major Korean companies, Samsung survived the Asian financial crisis of 1997-98 relatively unharmed. However, Samsung Motor, a $5 billion venture was sold to Renault at a significant loss. Additionally, Samsung manufactured a range of aircraft from 1980 to 1990s. The company was founded in 1999 as Korea Aerospace Industries(KAI), the result of merger between then three domestic major Aerospace divisions of Samsung Aerospace, Daewoo Heavy Industries and Hyundai Space and Aircraft Company (HYSA). Korea Aerospace Industries(KAI) - largest shareholders as of 2009 (Korea Development Bank 30.53%, Samsung Techwin 20.54%, Doosan(formerly known as Daewoo Heavy Industries) 20.54%, Hyundai Motor 20.54%).
Most importantly, Samsung Electronics (SEC) has since come to dominate the group and the worldwide semiconductor business, even surpassing worldwide leader Intel in investments for the 2005 fiscal year. Samsung's brand strength has greatly improved in the last few years.[14]
Samsung became the largest producer of memory chips in the world in 1992, and is the world's second-largest chipmaker after Intel (see Worldwide Top 20 Semiconductor Market Share Ranking Year by Year).[15] From 1999 to 2002, Samsung conspired with Hynix Semiconductor, Infineon Technologies, Elpida Memory (Hitachi and NEC) and Micron Technology to fix the prices of DRAM chips sold to American computer makers. In 2005 Samsung agreed to plead guilty and to pay a $300 million fine, the second-largest criminal antitrust fine in the US history.[16][17][18][19]
In 1995, it built its first liquid-crystal display screen. Ten years later, Samsung grew to be the world's largest manufacturer of liquid-crystal display panels. Sony, which had not invested in large-size TFT-LCDs, contacted Samsung to cooperate. In 2006, S-LCD was established as a joint venture between Samsung and Sony in order to provide a stable supply of LCD panels for both manufacturers. S-LCD is owned by Samsung and Sony 51% to 49% respectively and operates its factories and facilities in Tangjung, South Korea.
Considered a strong competitor by its rivals, Samsung Electronics expanded production dramatically to become the world's largest manufacturer of DRAM chips, flash memory, optical storage drives and it aims to double sales and become the top manufacturer of 20 products globally by 2010. It is now the world's leading manufacturer of liquid crystal displays.
Samsung Electronics, which saw record profits and revenue in 2004 and 2005, overtook Sony as one of the world's most popular consumer electronics brands, and is now ranked #19 in the world overall.[20] Behind, Nokia, Samsung is the world's second largest by volume producer of cell phones with a leading market share in the North America and Western Europe.[21]
[edit] Market share
Products
Samsung's global m/s
Competitors
M/S
Year
Source
DRAM
34.3%
Hynix
21.6%
Q1 2009
[22]
NAND Flash
40.4%
Toshiba
28.1%
2008
[23]
Large-size LCD Panel
26.2%
LG Display
25.8%
2009 February
[24]
PDP panel
30.5%
LG
34.8%
Q1 2008
[25]
Active-Matrix OLED
90.0%
LG
-
Q2 2008
[26]
Lithium-ion battery
19%
Sanyo
20%
Q2, 2009
[27]
LCD Monitor
16.1%
Dell
14.6%
2008
[28]
Hard disk drive
9.5%
Seagate Technology
34.9%
2007
[29]
Multifunction printers
16.4%
HP
19.2%
Q1 2009
[30]
Television sets (LCD, PDP, CRT)
23%
LG
13.7 %
Q3'09 Revenue Share
[31]
French door refrigerator (U.S. market only)
18.79%
Whirlpool
23.83%
2009 January
[32]
Mobile phone
21%
Nokia
37.8%
Q3 2009
[33]
Digital camera
9.1%
Canon
19.2%
2007
[34]
Drillship
80%
Daewoo Shipbuilding & Marine Engineering
20%
2000~2007
[35][36]
[edit] Sports sponsorship


The Samsung Running Festival in Taipei, Taiwan.


Samsung sponsors English premiership team Chelsea FC.
Samsung Super League with Fédération Équestre Internationale - French (English: International Federation for Equestrian Sports) and the FEI Nations Cup, the world’s oldest and best renowned equestrian series, at the end of each season brings additional excitement and further enhances the sporting qualities of both series. Since the beginning of this year (29.04.2009) Samsung Electronics Austria has been supporting the Spanish Riding School of Vienna, Austria (de: Spanische Hofreitschule, the "Spanish Court Riding-School")[37]
Samsung has also tried hard to improve its international image. It has spent more than $6 billion since 1998 on marketing, sponsoring the last five Olympics and erected a large video sign in Times Square in 2002 (Lee kun-hee). Samsung is very involved in the Asian Games, contributing Samsung Nations Cup Riding Competition, Samsung Running Festival, Samsung World Championship (LPGA Tour) and still many more around the globe.
Samsung owns the professional soccer club Suwon Samsung Bluewings, the baseball team Samsung Lions, the basketball team Seoul Samsung Thunders, the women's basketball team Samsung Bichumi, and the volleyball team Samsung Bluefangs in South Korea.
In 2005 Samsung signed the second biggest sponsorship deal in English football history with Premiership team Chelsea. Their five-year deal is estimated to be worth £50 million. In April 2008 Samsung and Mexican football team Club Deportivo Guadalajara signed a sponsorship deal for six years where Samsung will provide 865 plasma and LCD screens for the team's new stadium Estadio Chivas.
On January 15, 2009, Samsung signed a three-year deal with the Brazilian Football League Team Palmeiras, worth R$15 million annually (~4.8 million Euros annually). As well as having their logo printed on the Palmeiras football shirts, the deal also provides for the supply of Samsung products to the club, and a plan for activation with the crowd, being developed by Samsung.[38][39][40]
The company sponsors the rugby league team the Sydney Roosters in the Australian National Rugby League 1995-1997, 2004–present. It also sponsored the Melbourne Victory football club in the Australian A-League. The deal with Victory is also believed to be the largest in Australian club football history. From 2009 Samsung will be the primary sponsor of the Essendon Football Club.
Samsung is a sponsor of the April NASCAR Nextel Cup race at Texas Motor Speedway, the Samsung 500. This sponsorship, initially with RadioShack from 2002–2006, was in doubt after the 2003 race because of NASCAR's ban on wireless telecommunication sponsors effective the 2004 season, but was grandfathered into the Nextel contract (Nextel uses exclusively Motorola equipment). However, after Sprint's merger with Nextel, the ban was rescinded for Samsung, because of Sprint's sale of Samsung products.
Samsung currently sponsors French People's Baseball Team. They plan to start a cricket league in India with the prize money of $20 million (Samsung plans to construct 9 stadiums by the end of 2009).
Samsung sponsors a professional StarCraft team, Samsung Khan. Samsung Khan won their first championship in the first season 2008 Shinhan Bank Proleague. It is also the leading sponsor of the World Cyber Games (WCG), an annual competition for various computer games including StarCraft.
Samsung is also the official HDTV sponsor of the National Football League (NFL). The NFL has installed Samsung high definition televisions in select areas of all of its team stadiums.[41]
Samsung has agreed to become an Official IAAF (International Association of Athletics Federations) Partner of the 2009 (Berlin, Germany) and 2011 (Daegu, South Korea) IAAF World Championships in Athletics and the 2010 IAAF World Indoor Championships. [42]
[edit] Samsung sponsor of the Olympics
Samsung first became a full sponsor of the Olympic Games during the Nagano Olympic Winter Games in 1998. According to the new contract, Samsung will officially sponsor the Olympic Games and the Olympic Movement for the next eight years, a deal that covers the Vancouver Winter Olympics in 2010, the London Olympic Games in 2012, the 2014 Olympic Winter Games, and the Rio de Janeiro Olympic Games in 2016.
According to guidelines set forth by Samsung Chairman, Lee Kun-hee in 1996 – “Devise strategies that can raise brand value, which is a leading intangible asset and the source of corporate competitiveness, to the global level” – Samsung decided to sponsor the Olympic Movement to strengthen its global corporate image and brand value and has been carrying out a global marketing campaign with the Olympic Games and the Olympic Movement as the single theme.
Accordingly, Samsung concluded a TOP (The Olympic Partner) sponsorship contract with the IOC in 1997. Since then, the company has been an official sponsor in the wireless telecommunications equipment category, including the 1998 Nagano Winter Olympic Games, the 2000 Sydney Olympic Games, the 2002 Salt Lake City Olympic Games, the 2004 Athens Olympic Games, the 2006 Winter Olympic Games, the Beijing 2008 Olympic Games and the 2010 Vancouver Winter Olympics. By sponsoring the Olympic Games and the Olympic Movement for the last ten years, Samsung has made great strides towards becoming a “cutting-edge global brand” that leads the mobile phone industry. The Beijing Olympic Games in 2008 are expected to be the climax of the company’s efforts for the last ten years.
See also